
Monday, 30 June 2008
A hole in one for E.A.

Friday, 27 June 2008
Anticipation

Ikea Germany's website features a 24/7 live stream of a a guy in an empty apartment waiting to receive his Ikea catalog. The idea of someone being video taped is definitely been done before but I like the extra level of engagement where
not only does he take calls from those who watch him on the web, he also Twitters
and responds to snail mail.
Strategically the absence or the waiting for the furniture to transform his place as well as his lifestyle is a really smart way to create anticipation and curiosity for the product.
Visit the site here
Saturday, 21 June 2008
A brand that delivers

Alan Wolk
This article ," Why Nike Embraces Brand Utility is a great example of Alan Wolk's thoughts about social media. Though Nike runs its fair share of banner ads
Nike global director of digital media Stefan Olander thinks the best way to evolve the Nike brand is by providing services that are relevant to the consumer. He sees the interwebs as," less of a marketing channel than a place for services"
One of the Nike projects that convey this philosophy is a Facebook application called ,"Ballers Network". It lets players connect with other players in their area and around the world to organize pickup games and leagues.
Monday, 16 June 2008
Coors quenches social media thirst

They, like all other brands are putting their best foot forward seeing what works and are running with it. On the ad biz side, agencies are learning to embrace a requisite function for new-media initiatives; cross-agency collaboration.
read the article
Coors Light presence on MySpace
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