YouTube mashes with Google maps

The YouTube team released an example mashup that merges Gears geolocation and the video geo search. Using the demo application, you can find nearby videos based on your location.

More here.

Armchair Football Coach

To the legendary football fans who multi task media on Sundays, NBC has answered your prayers with a one-year football broadcast experiment. Go here on a Sunday night and find yourself at the helm. The site is not only outfitted with live streams from five camera angles but it also gives you the ability to text questions to the expert football commentators.


via Brandflakes

Email trumps Facebook

According to a study from Ball State's Center for Media Design and ExactTarget, the 18-34 set are more receptive to email marketing and direct mail than ads placed in social media networks. Also, despite that young homemakers text and use social networking during the course of the day they too prefer to be marketed to via email marketing and direct mail. Lastly, according to 20% of wired consumers texting is another viable medium for marketing communication.

Via Mediapost

Information from every nook and cranny of the web

Perspctv.com is a site whose singular function is to draw results from feeds such as Twitter, Technorati, and CNN. Type your subject into the search box and the site displays the results into three categories, "recent tweets, recent blogsphere mentions and google search volume." The site whose tagline is,"Compare, analyze, monitor... Your dashboard on anything," also allows to you to compare different topics with your information resulting into a graphic display.

Here's another noteworthy site. via Babs

The man isn't only tweeting but is on Facebook

In an effort to reach the the young American demographic the State Department has begun posting its country profiles and travel advisories on Twitter. You, can friend the man at Facebook, here.

Keeping up with the Jones' of the world

Want to know what your neighbors from across the pond blow their wad on? Here's a great interactive chart.

Viral vs. a Video

Its interesting to still get briefs that asks for a viral video because in reality it similar to asking film maker for an Oscar. Heres some good tips to make it a reality.

The Electoral process in plain english

W.T.F is Social Media?

A Slide show with great tidbits of stats and information. Its likely that youve heard most of it, but its great reinforcement.

Check it out here

Its all about you

One of simply done, smart spots for Hotel.com. With online booking for hotels, reviews are standard and expected but I like the fact that Hotel.com uses, you-the user; you-the hero as their selling point. The message: "Your input on Hotels.com is valued and rewarded."

see it here

The lines are blurring

"You can really see the lines blurring when Bud Light’s “Swear Jar” viral with 12 million hits and thats never aired on the boob tube receives an Emmy Award for “Outstanding Commercial.

via five blogs before lunch

N.Y.C. gets the picture

Realizing the value of consumer journalism and photography, NYC and Mayor Bloomberg are making good on a promise. As of September 9, 2008, 911 and 311 can now receive pictures and videos from cell phones and computers.

Read it here

Twitter dee, Twitter do

This BrandWeek article, titled," Sour Tweets Get Sweet Results" is about how companies initially used Twitter for social media monitoring purposes, helping them nip negative comments from consumers in the bud. But this article from Marketing Daily explains how microblogging has evolved into a way for companies to endear themselves with and build brand loyalty among their consumers.

An early adopter with this is Zappos, the online shoe company. Along with the CEO Tony Hsieh, 300 of the 1600 employees tweet,"talking and listening to each other about what’s working and what’s not, what’s hot and what’s not, and basically anything else that provides the “pulse” of the market." Read how this trail blazing company has seen its sales increase from from $70 million five years ago to $1 billion today.

"See you at the debates, bitches"

See more Paris Hilton videos at Funny or Die

The web as our soapbox gives anyone and everyone that has something to say the venue to do it in and this could raise a hair or two on any celebrities or corporations back. But as Paris Hilton and E.A. demonstrates its how you respond not react to the call out that makes all the difference.

for the entire scoop

Yearbook yourself

On top of this weeks viral chart, Yearbook Yourself is a bit of a round about yet fun way for Taubman Centers, a mall to drive teens and parents to do some back to school shopping.

say,"Cheese" here

Twitter evolved

Viddler is 15 seconds of video moshed with Twitter. Pretty cool.

On the beat with Twitter

Theres someone with their finger to the pulse at the Scottsdale, Arizona police department. Them guys in blue, are using Twitter to send out alerts on important town information such as road closings, traffic jams, power outages and inclement weather conditions. I keep saying that a population who could sorely use this tool are doctors.
Any medical office that would tweet an updated doctors schedule, sends a clear message to patients that their time is just as important as theirs.


Get the 411, here

Working M.O.M.'s

This targeted approach to Moms by Moms is smart on a number of fronts. First, statistics show that a person is more receptive to word of mouth advertising or in this case from a peer than from the more any of the number of traditional approaches. Also,"Since they listen to their children’s music and watch their children’s television programs, they aren't finding out about new music, cosmetics, books and other good stuff," via TV, radio and print advertising anyway. With this approach they can be marketed to while they're in their environment, at malls or the gym or at get togethers with other moms at playgroups and schools.

I could only imagine these moms need to work in some degree of transparency and let friends know that they're on the clock. Being invited to a friends for a gathering is alot different then showing up and realizing its a Tupperware party.

Check them out here

Sophisticated skinny dipping

Shenanigans are made easy for todays youth. Apparently, U.K. teenagers are using Google Earth to target their swimming pools and social networking tools like Facebook or Bebo to alert their friends. Totally fun, there's definitely a scavenger hunt idea for some campaign here.

via Viralblog

Gatorade scores!

In my book, this video scores a home run. It displays many of the qualities of videos that have gone viral; its simplicity, visual appeal, and the unknown factor: is it fact or fiction. And one of the biggest factors that I would attribute to its success is its lack of ownership or branding which caused a lot of intrigue and gave my brain permission to suspend its sense of disbelief. Had it a touch more branding, even the slightest hint would have changed how I perceived this video. Kudos to Gatorade for taking the risk.


Catch it here