Gatorade scores!

In my book, this video scores a home run. It displays many of the qualities of videos that have gone viral; its simplicity, visual appeal, and the unknown factor: is it fact or fiction. And one of the biggest factors that I would attribute to its success is its lack of ownership or branding which caused a lot of intrigue and gave my brain permission to suspend its sense of disbelief. Had it a touch more branding, even the slightest hint would have changed how I perceived this video. Kudos to Gatorade for taking the risk.


Catch it here