This targeted approach to Moms by Moms is smart on a number of fronts. First, statistics show that a person is more receptive to word of mouth advertising or in this case from a peer than from the more any of the number of traditional approaches. Also,"Since they listen to their children’s music and watch their children’s television programs, they aren't finding out about new music, cosmetics, books and other good stuff," via TV, radio and print advertising anyway. With this approach they can be marketed to while they're in their environment, at malls or the gym or at get togethers with other moms at playgroups and schools.
I could only imagine these moms need to work in some degree of transparency and let friends know that they're on the clock. Being invited to a friends for a gathering is alot different then showing up and realizing its a Tupperware party.
Check them out here
Theres someone with their finger to the pulse at the Scottsdale, Arizona police department. Them guys in blue, are using Twitter to send out alerts on important town information such as road closings, traffic jams, power outages and inclement weather conditions. I keep saying that a population who could sorely use this tool are doctors.
This targeted approach to Moms by Moms is smart on a number of fronts. First, statistics show that a person is more receptive to word of mouth advertising or in this case from a peer than from the more any of the number of traditional approaches. Also,"Since they listen to their children’s music and watch their children’s television programs, they aren't finding out about new music, cosmetics, books and other good stuff," via TV, radio and print advertising anyway. With this approach they can be marketed to while they're in their environment, at malls or the gym or at get togethers with other moms at playgroups and schools. 
Shenanigans are made easy for todays youth. Apparently, U.K. teenagers are using Google Earth to target their swimming pools and social networking tools like Facebook or Bebo to alert their friends. Totally fun, there's definitely a scavenger hunt idea for some campaign here.
In my book, this video scores a home run. It displays many of the qualities of videos that have gone viral; its simplicity, visual appeal, and the unknown factor: is it fact or fiction. And one of the biggest factors that I would attribute to its success is its lack of ownership or branding which caused a lot of intrigue and gave my brain permission to suspend its sense of disbelief. Had it a touch more branding, even the slightest hint would have changed how I perceived this video. Kudos to Gatorade for taking the risk.
