Bubblicious

Fosters introduced a new, "in-can widget" known as the ‘Scuba,’ which eliminates big bubbles to create a lager thats goes down smoother. What I find really nice about this campaign is that instead of explaining the mechanics of destroying bubbles they show it to you. An enormous tank with a bubble maker was built in the National Marine Aquarium where Fosters then engaged you by making the destruction of the unwanted intruders a competition with a sweet prize.


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