Sunday, 9 March 2008

Posters that talk

The concept aptly named," Giving Everyone A Voice" is a United Nations awareness initiative for people whose "plight normally goes unseen and unheard."
A campaign which engaged users by leveraging some amazing mobile phone and digital image recognition technologies, posters with images of faces instructed people to,“Photograph my mouth with your mobile. Send it to 0428 641 658. Within a few minutes your mobile will ring and you’ll hear my story.”

All in all, there was no better way to make this emotional connection then hearing the stories first hand. This campaign also had a natural ability to segue into the online space where the original seven voices sparked numerous if not thousands of conversations.
via the inspiration room

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