Sunday, 7 December 2008

Email trumps Facebook

According to a study from Ball State's Center for Media Design and ExactTarget, the 18-34 set are more receptive to email marketing and direct mail than ads placed in social media networks. Also, despite that young homemakers text and use social networking during the course of the day they too prefer to be marketed to via email marketing and direct mail. Lastly, according to 20% of wired consumers texting is another viable medium for marketing communication.

Via Mediapost

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