The lines are blurring

"You can really see the lines blurring when Bud Light’s “Swear Jar” viral with 12 million hits and thats never aired on the boob tube receives an Emmy Award for “Outstanding Commercial.

via five blogs before lunch

N.Y.C. gets the picture

Realizing the value of consumer journalism and photography, NYC and Mayor Bloomberg are making good on a promise. As of September 9, 2008, 911 and 311 can now receive pictures and videos from cell phones and computers.

Read it here

Twitter dee, Twitter do

This BrandWeek article, titled," Sour Tweets Get Sweet Results" is about how companies initially used Twitter for social media monitoring purposes, helping them nip negative comments from consumers in the bud. But this article from Marketing Daily explains how microblogging has evolved into a way for companies to endear themselves with and build brand loyalty among their consumers.

An early adopter with this is Zappos, the online shoe company. Along with the CEO Tony Hsieh, 300 of the 1600 employees tweet,"talking and listening to each other about what’s working and what’s not, what’s hot and what’s not, and basically anything else that provides the “pulse” of the market." Read how this trail blazing company has seen its sales increase from from $70 million five years ago to $1 billion today.

"See you at the debates, bitches"

See more Paris Hilton videos at Funny or Die

The web as our soapbox gives anyone and everyone that has something to say the venue to do it in and this could raise a hair or two on any celebrities or corporations back. But as Paris Hilton and E.A. demonstrates its how you respond not react to the call out that makes all the difference.

for the entire scoop

Yearbook yourself

On top of this weeks viral chart, Yearbook Yourself is a bit of a round about yet fun way for Taubman Centers, a mall to drive teens and parents to do some back to school shopping.

say,"Cheese" here

Twitter evolved

Viddler is 15 seconds of video moshed with Twitter. Pretty cool.

On the beat with Twitter

Theres someone with their finger to the pulse at the Scottsdale, Arizona police department. Them guys in blue, are using Twitter to send out alerts on important town information such as road closings, traffic jams, power outages and inclement weather conditions. I keep saying that a population who could sorely use this tool are doctors.
Any medical office that would tweet an updated doctors schedule, sends a clear message to patients that their time is just as important as theirs.


Get the 411, here