In an effort to reach the the young American demographic the State Department has begun posting its country profiles and travel advisories on Twitter. You, can friend the man at Facebook, here.
Its interesting to still get briefs that asks for a viral video because in reality it similar to asking film maker for an Oscar. Heres some good tips to make it a reality.
One of simply done, smart spots for Hotel.com. With online booking for hotels, reviews are standard and expected but I like the fact that Hotel.com uses, you-the user; you-the hero as their selling point. The message: "Your input on Hotels.com is valued and rewarded." see it here
"You can really see the lines blurring when Bud Light’s “Swear Jar” viral with 12 million hits and thats never aired on the boob tube receives an Emmy Award for “Outstanding Commercial.
No longer able to hide behind a glossy image, brands are acting and being the way a trusted friend might. By embracing social tools and and trying to connect, converse, and engage in a way that is meaningful.