Sunday, 7 December 2008

Email trumps Facebook

According to a study from Ball State's Center for Media Design and ExactTarget, the 18-34 set are more receptive to email marketing and direct mail than ads placed in social media networks. Also, despite that young homemakers text and use social networking during the course of the day they too prefer to be marketed to via email marketing and direct mail. Lastly, according to 20% of wired consumers texting is another viable medium for marketing communication.

Via Mediapost

Monday, 1 December 2008

Information from every nook and cranny of the web

Perspctv.com is a site whose singular function is to draw results from feeds such as Twitter, Technorati, and CNN. Type your subject into the search box and the site displays the results into three categories, "recent tweets, recent blogsphere mentions and google search volume." The site whose tagline is,"Compare, analyze, monitor... Your dashboard on anything," also allows to you to compare different topics with your information resulting into a graphic display.

Here's another noteworthy site. via Babs

Tuesday, 18 November 2008

The man isn't only tweeting but is on Facebook


In an effort to reach the the young American demographic the State Department has begun posting its country profiles and travel advisories on Twitter. You, can friend the man at Facebook, here.

Tuesday, 11 November 2008

Keeping up with the Jones' of the world

Want to know what your neighbors from across the pond blow their wad on? Here's a great interactive chart.

Friday, 7 November 2008

Viral vs. a Video

Its interesting to still get briefs that asks for a viral video because in reality it similar to asking film maker for an Oscar. Heres some good tips to make it a reality.

Saturday, 1 November 2008

W.T.F is Social Media?

A Slide show with great tidbits of stats and information. Its likely that youve heard most of it, but its great reinforcement.

Check it out here