In an effort to to extend their reach, Coors is stepping outside of the traditional box by posting clips onto Youtube along with a Facebook application and a Coors Light presence on MySpace.
They, like all other brands are putting their best foot forward seeing what works and are running with it. On the ad biz side, agencies are learning to embrace a requisite function for new-media initiatives; cross-agency collaboration.
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Coors Light presence on MySpace