Anticipation

Ikea Germany's website features a 24/7 live stream of a a guy in an empty apartment waiting to receive his Ikea catalog. The idea of someone being video taped is definitely been done before but I like the extra level of engagement where
not only does he take calls from those who watch him on the web, he also Twitters
and responds to snail mail.
Strategically the absence or the waiting for the furniture to transform his place as well as his lifestyle is a really smart way to create anticipation and curiosity for the product.

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