An Asian restaurant chain Wagamama in the UK has launched its first online campaign using a brand utilitarian approach. Via geo targeted technology, when a user searches a specific area that is located near a Wagamama, a message on the screen calling for people to "Click here for noodles in this area". When the user clicks on the call to action, all Wagamama restaurants in the area are revealed on the map.
Thursday, 3 July 2008
Noodles that are spot on
An Asian restaurant chain Wagamama in the UK has launched its first online campaign using a brand utilitarian approach. Via geo targeted technology, when a user searches a specific area that is located near a Wagamama, a message on the screen calling for people to "Click here for noodles in this area". When the user clicks on the call to action, all Wagamama restaurants in the area are revealed on the map.
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