N.Y.C. gets the picture

Realizing the value of consumer journalism and photography, NYC and Mayor Bloomberg are making good on a promise. As of September 9, 2008, 911 and 311 can now receive pictures and videos from cell phones and computers.

Read it here

Twitter dee, Twitter do

This BrandWeek article, titled," Sour Tweets Get Sweet Results" is about how companies initially used Twitter for social media monitoring purposes, helping them nip negative comments from consumers in the bud. But this article from Marketing Daily explains how microblogging has evolved into a way for companies to endear themselves with and build brand loyalty among their consumers.

An early adopter with this is Zappos, the online shoe company. Along with the CEO Tony Hsieh, 300 of the 1600 employees tweet,"talking and listening to each other about what’s working and what’s not, what’s hot and what’s not, and basically anything else that provides the “pulse” of the market." Read how this trail blazing company has seen its sales increase from from $70 million five years ago to $1 billion today.

"See you at the debates, bitches"

See more Paris Hilton videos at Funny or Die

The web as our soapbox gives anyone and everyone that has something to say the venue to do it in and this could raise a hair or two on any celebrities or corporations back. But as Paris Hilton and E.A. demonstrates its how you respond not react to the call out that makes all the difference.

for the entire scoop

Yearbook yourself

On top of this weeks viral chart, Yearbook Yourself is a bit of a round about yet fun way for Taubman Centers, a mall to drive teens and parents to do some back to school shopping.

say,"Cheese" here

Twitter evolved

Viddler is 15 seconds of video moshed with Twitter. Pretty cool.

On the beat with Twitter

Theres someone with their finger to the pulse at the Scottsdale, Arizona police department. Them guys in blue, are using Twitter to send out alerts on important town information such as road closings, traffic jams, power outages and inclement weather conditions. I keep saying that a population who could sorely use this tool are doctors.
Any medical office that would tweet an updated doctors schedule, sends a clear message to patients that their time is just as important as theirs.


Get the 411, here

Working M.O.M.'s

This targeted approach to Moms by Moms is smart on a number of fronts. First, statistics show that a person is more receptive to word of mouth advertising or in this case from a peer than from the more any of the number of traditional approaches. Also,"Since they listen to their children’s music and watch their children’s television programs, they aren't finding out about new music, cosmetics, books and other good stuff," via TV, radio and print advertising anyway. With this approach they can be marketed to while they're in their environment, at malls or the gym or at get togethers with other moms at playgroups and schools.

I could only imagine these moms need to work in some degree of transparency and let friends know that they're on the clock. Being invited to a friends for a gathering is alot different then showing up and realizing its a Tupperware party.

Check them out here