Shenanigans are made easy for todays youth. Apparently, U.K. teenagers are using Google Earth to target their swimming pools and social networking tools like Facebook or Bebo to alert their friends. Totally fun, there's definitely a scavenger hunt idea for some campaign here.
In my book, this video scores a home run. It displays many of the qualities of videos that have gone viral; its simplicity, visual appeal, and the unknown factor: is it fact or fiction. And one of the biggest factors that I would attribute to its success is its lack of ownership or branding which caused a lot of intrigue and gave my brain permission to suspend its sense of disbelief. Had it a touch more branding, even the slightest hint would have changed how I perceived this video. Kudos to Gatorade for taking the risk.
Fosters introduced a new, "in-can widget" known as the ‘Scuba,’ which eliminates big bubbles to create a lager thats goes down smoother. What I find really nice about this campaign is that instead of explaining the mechanics of destroying bubbles they show it to you. An enormous tank with a bubble maker was built in the National Marine Aquarium where Fosters then engaged you by making the destruction of the unwanted intruders a competition with a sweet prize.
"Target Women is a recurring segment on Current TV's weekly television show, infoMania. In each episode of Target Women, Sarah Haskins takes a look at the often-ridiculous way the media reaches out to women." In a nutshell Sarah Haskins delivers common sense critiques to ads targeting women; S.N.L. style.
Wonderbra launched a new collection of bras called the D+G collection. Aimed at women with larger cup sizes, it showcases a line of everyday" bras and a line of glamour bras. The user generated campaign calls for,"as many girls as we could to create the biggest collection of boobs ever seen," to appear in a billboard in Central London. The Chuck Close technique works well with the interactive counterpart of this campaign letting users get a closer look at all those who participated.
An Asian restaurant chain Wagamama in the UK has launched its first online campaign using a brand utilitarian approach. Via geo targeted technology, when a user searches a specific area that is located near a Wagamama, a message on the screen calling for people to "Click here for noodles in this area". When the user clicks on the call to action, all Wagamama restaurants in the area are revealed on the map.
